A note from

Emmie Lyn...

The founder of Essence, and a launch strategist for bold, purpose-led women.

After working with coaches and creatives for years, I saw too many incredible women delay their dreams out of fear, perfectionism, or tech overwhelm. This guide was created to simplify the process and show you what’s truly possible when you have the right roadmap—and the confidence to follow it.

Let’s build your dream business with beauty, clarity, and grace.

You were made for this.

"This guide was the gentle push I needed.

I’ve downloaded so many freebies before, but this one was different. It felt clear, calm, and actually actionable. Within a week, I mapped out my launch and finally felt excited again instead of overwhelmed."

— Jasmine T. | Wellness Coach

"It gave me clarity I’ve been craving for months.

Alyssa’s approach is the perfect mix of strategic and soulful. This freebie didn’t just help me organize my ideas—it reminded me why I started in the first place."

— Marissa C. | Personal Brand Strategist

"Launching no longer feels scary.

I used to think I had to be techy or have a big team to start. This guide broke it all down into beautiful, doable steps. Now I feel like the expert in my own business."

— Camille D. | Life Coach for Women